PRIVACY POLICY

Wing Shack Enterprises, Inc. (”Wing Shack,” “we,” “our,” or “us”) values the trust our customers place in us. We are committed to protecting your personal information and being transparent about how we collect, use, share, and safeguard it. This Privacy Notice explains how we collect, use, disclose, and protect personal information when you interact with Wing Shack through our website, online ordering platform, mobile application, loyalty and rewards programs, gift cards, email and SMS communications, employment opportunities, and other digital services that link to this Privacy Notice (collectively, the “Services”). Please read this Privacy Notice carefully. By accessing or using our Services, you acknowledge that your information may be collected and used as described in this Privacy Notice.

1. Scope of this Privacy Notice

This Privacy Notice applies to personal information collected through:

• The Wing Shack website located at www.wingshackwings.com
• Online ordering services
• The Wing Shack mobile application
• Loyalty and rewards programs
• Gift card services
• Catering inquiries
• Customer support communications
• Email newsletters and promotional emails
• SMS and text message communications
• Employment and recruiting activities
• Other websites, landing pages, or digital experiences operated by Wing Shack that link to this Privacy Notice

This Privacy Notice does not apply to websites, mobile applications, or services operated by third parties that maintain their own privacy notices, even if those services are linked from our website or are used in connection with our Services.

2. Information We Collect

The types of information we collect depend on how you interact with Wing Shack.

Information You Provide to Us

You may voluntarily provide personal information when you:

• Place an online order
• Create or manage an account
• Join our rewards or loyalty program
• Purchase or redeem gift cards
• Subscribe to email or SMS communications
• Request catering information
• Submit a contact or feedback form
• Participate in surveys, contests, sweepstakes, or promotions
• Apply for employment
• Contact our customer support team

Depending on the interaction, we may collect:

• Name
• Email address
• Telephone number
• Mailing address
• Preferred Wing Shack location
• Order history
• Loyalty account information
• Gift card information
• Employment application information
• Resume or employment history
• Communications you send to us
• Any other information you voluntarily choose to provide

You may choose not to provide certain information; however, doing so may limit your ability to use some features of our Services.

Information Collected Automatically

When you visit our website or use our digital Services, certain information may be collected automatically through your browser, device, and related technologies. This information may include:

• Internet Protocol (IP) address
• Browser type and version
• Device type
• Operating system
• Language preferences
• Screen resolution
• Device identifiers
• Referring website
• Pages viewed
• Time spent on pages
• Navigation paths
• Clickstream data
• Approximate geographic location derived from your IP address
• Date and time of visits
• Diagnostic and performance information

This information helps us understand how visitors use our Services, improve website functionality, maintain security, diagnose technical issues, and evaluate the effectiveness of our marketing efforts.

Information Received from Third Parties

We may receive information about you from trusted service providers that help us operate our business. Depending on your interaction with Wing Shack, these providers may include companies that support:

• Online ordering
• Mobile applications
• Loyalty and rewards programs
• Gift card services
• Marketing communications
• Customer relationship management
• Website hosting
• Analytics
• Fraud prevention
• Recruiting and employment

Where permitted by law, we may combine information received from third parties with information we collect directly from you to improve our Services and customer experience.

3. How We Use Your Information

We use personal information to operate our business, provide our Services, and communicate with our customers. Examples include:

Providing Our Services

We use your information to:

• Process and fulfill online orders
• Manage customer accounts
• Administer loyalty and rewards programs
• Process gift card purchases and redemptions
• Respond to customer inquiries
• Provide catering information
• Deliver requested products and services

Communicating With You

We may use your information to:

• Send order confirmations
• Provide customer support
• Respond to inquiries
• Notify you about changes to our Services
• Send administrative communications
• Deliver requested marketing communications
• Send promotional emails or SMS messages when permitted by law or with your consent where required

You may opt out of marketing emails at any time by using the unsubscribe link contained in those emails. You may opt out of SMS marketing by replying STOP to any promotional text message, subject to the terms of the applicable messaging program.

Improving Our Services

We use information to better understand how customers interact with our Services. This includes:

• Evaluating website performance
• Identifying technical issues
• Improving website functionality
• Understanding customer preferences
• Measuring marketing effectiveness
• Developing new products, services, and promotions
• Improving the overall customer experience

Where applicable, we may use aggregated or de-identified information for analytics, research, reporting, and business planning.

Protecting Our Business

We may use personal information to:

• Detect fraud
• Prevent unauthorized access
• Protect the security of our Services
• Investigate suspected violations of our Terms or policies
• Comply with legal obligations
• Enforce contractual rights
• Protect the rights, property, or safety of Wing Shack, our customers, employees, or others

Recruiting and Employment

If you apply for employment with Wing Shack, we may use your information to:

• Review applications
• Evaluate qualifications
• Schedule interviews
• Communicate regarding employment opportunities
• Conduct lawful background or reference checks where applicable
• Comply with employment-related legal obligations

Employment application information may be processed through trusted third-party recruiting providers acting on our behalf.

Legal Bases and Applicable Law

Depending on your location, applicable privacy laws may provide you with certain rights regarding your personal information. Wing Shack processes personal information as necessary to:

• Provide requested products and services;
• Operate and improve our business;
• Protect our legitimate business interests;
• Comply with legal obligations; and
• Obtain your consent where required by applicable law.

The collection, use, and disclosure of personal information may vary depending on the laws applicable to your jurisdiction.

4. Cookies and Tracking Technologies

Wing Shack and our service providers use cookies and similar technologies to operate our Services, remember user preferences, analyze website performance, improve functionality, and support our marketing efforts. Cookies are small text files that are stored on your device when you visit a website. Other technologies, such as pixels, tags, software development kits (SDKs), local storage, and similar technologies, may also be used to collect information about how visitors interact with our Services. Depending on how you use our Services, these technologies may collect information such as:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Time spent on pages
• Referring websites
• Clickstream information
• Approximate geographic location
• Advertising identifiers
• Other technical information relating to your interaction with our Services

We use these technologies for several purposes, including:

• Operating and maintaining our website
• Remembering user preferences
• Measuring website traffic and performance
• Understanding how visitors use our Services
• Improving website functionality
• Detecting and preventing fraud
• Measuring the effectiveness of advertising campaigns
• Delivering more relevant advertising where permitted by law

Your browser may allow you to control or delete cookies through its settings. Please note that disabling certain cookies may affect the functionality of portions of our Services. Wing Shack may also implement additional cookie preference tools that allow visitors to manage certain cookie choices. The availability of these tools may vary depending on your location and applicable law.

5. Analytics and Advertising Technologies

Wing Shack uses third-party analytics and advertising technologies to better understand how visitors use our Services and to improve our website, marketing efforts, and customer experience. These technologies may collect information about your interactions with our Services over time and across different devices.

Google Analytics

We use Google Analytics to better understand how visitors interact with our website. Google Analytics may collect information including:

• Pages visited
• Session duration
• Navigation paths
• Device information
• Browser information
• Approximate geographic location
• IP address or other online identifiers, subject to Google’s processing practices

This information helps us evaluate website performance, improve user experience, understand customer interests, and measure the effectiveness of our digital marketing efforts. For additional information regarding Google’s privacy practices, please visit: https://policies.google.com/privacy

Google Tag Manager

Wing Shack uses Google Tag Manager to help manage and deploy website technologies. Google Tag Manager is a tag management system that facilitates the implementation of analytics, advertising, and website functionality tools. Google Tag Manager itself is not intended to collect personal information directly, but it may enable the deployment of technologies that do.

Meta Technologies

Wing Shack may use technologies provided by Meta Platforms, Inc., including the Meta Pixel, to measure the effectiveness of advertising campaigns, better understand website usage, and improve advertising relevance. Information collected through these technologies may be used in accordance with Meta’s privacy practices. More information is available at: https://www.facebook.com/privacy/policy/

Google Advertising Technologies

Wing Shack may use Google advertising technologies, including Google Ads conversion tracking and related services, to measure advertising performance, understand customer interactions, and improve future marketing campaigns. These technologies may collect information regarding interactions with advertisements and subsequent activity on our Services.

Embedded Third-Party Content

Certain portions of our Services may include embedded content provided by third parties. Examples include:

• YouTube videos
• Google Maps

When you interact with embedded content, those third parties may collect information according to their own privacy policies.

Wing Shack does not control the privacy practices of these third parties.

6. Third-Party Service Providers

Wing Shack works with trusted third-party companies that help us operate our business and provide our Services. Depending on your interactions with us, these providers may process personal information on our behalf. These providers currently include services supporting:

Online Ordering and Mobile Services

Wing Shack uses Olo to support online ordering, mobile ordering, customer accounts, digital ordering experiences, and certain marketing communications. Information you provide while placing online orders may be processed by Olo in accordance with its own privacy practices.

Loyalty and Rewards

Wing Shack’s loyalty and rewards program is supported by Spendgo. Participation in the rewards program may require the collection and processing of personal information necessary to administer accounts, award points, and provide program benefits.

Gift Cards

Gift card services are provided through Paytronix. Information relating to gift card purchases, balances, and redemptions may be processed by Paytronix.

Marketing Communications

Wing Shack uses third-party providers to support email and SMS communications. These services may include customer relationship management, campaign management, marketing automation, and message delivery platforms. As our marketing technology evolves, the specific providers we use may change.

Website Forms

Wing Shack uses online form providers, including Jotform and Gravity Forms, to receive customer inquiries, catering requests, marketing sign-ups, and other communications. Information submitted through these forms may be securely processed and stored by those providers on our behalf. Google reCAPTCHA may also be used to protect our forms from spam, abuse, and automated submissions. Use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service.

Employment Applications

Employment applications submitted through our Services may be processed using Rippling or other recruiting platforms that assist Wing Shack with hiring and human resources functions. Applicants should review any privacy information presented during the application process.

7. When We Share Information

Wing Shack does not sell personal information for money. We may share personal information when appropriate to operate our business, provide requested services, comply with legal obligations, or protect our rights. Examples include sharing information with:

• Service providers performing services on our behalf
• Payment processors
• Marketing service providers
• Technology vendors
• Analytics providers
• Loyalty program providers
• Gift card providers
• Recruiting and human resources providers
• Government authorities when required by law
• Professional advisors, including attorneys, accountants, auditors, and insurers
• Parties involved in a merger, acquisition, financing, bankruptcy, or sale of assets

We require our service providers to process personal information only as necessary to perform services for Wing Shack and consistent with applicable contractual obligations. We do not knowingly disclose personal information except as described in this Privacy Notice or as otherwise permitted or required by law.

8. Third-Party Websites

Our Services may contain links to websites, applications, social media platforms, or services operated by third parties. This Privacy Notice does not apply to those third-party services. Wing Shack is not responsible for the privacy, security, or content practices of third-party websites or services. We encourage you to review the privacy notices of any third-party services before providing personal information.

9. Data Retention

Wing Shack retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Notice, comply with applicable legal obligations, resolve disputes, enforce our agreements, and operate our business. The length of time we retain information depends on several factors, including:

• The nature of the information collected;
• The purpose for which it was collected;
• Applicable legal, accounting, tax, or regulatory requirements; and
• Operational business needs.

Much of the personal information collected through our Services is processed and maintained by trusted third-party service providers, including providers of online ordering, customer communications, loyalty programs, recruiting, analytics, and website functionality. Those providers maintain their own retention practices consistent with applicable law and their contractual obligations to Wing Shack. When personal information is no longer reasonably necessary for the purposes for which it was collected, we or our service providers will delete, anonymize, or securely dispose of the information where appropriate.

10. Data Security

Wing Shack takes reasonable administrative, technical, and physical measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. These safeguards may include:

• Access controls
• Encryption where appropriate
• Secure hosting environments
• Network security measures
• Vendor security reviews
• Employee access limitations

Although we strive to protect personal information, no method of transmitting information over the Internet or storing electronic information can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted through our Services. If we become aware of a security incident affecting personal information, we will respond in accordance with applicable law.

11. Your Privacy Choices and Rights